IMPLEMENT QR CODES TO BRIDGE PRINT & DIGITAL
Blending print with digital is essential in today’s B2B marketing, and with the ability to enhance design and report measurable results, QR codes are one of the most effective ways to align your marketing strategies.
A QR code is a two-dimensional barcode that, when scanned, links audiences directly to online content (i.e., survey page, registration link, coupon access). This adds an interactive layer to print, while also providing valuable analytics on engagement, which is especially helpful when measuring event registration or survey results.
Consider these tips for making QR codes work seamlessly in your print design:
Use High-Resolution Files
QR codes need to stay sharp and clear at any size. Use high-resolution vector files (e.g., SVG, EPS, PDF) to ensure the code keeps its clarity when scaled for printing, whether on a small business card or a large event banner.
Optimize Size for Scanning
For reliable scanning, ensure the code is at least 1 inch by 1 inch, and consider larger sizes for bigger print formats - this keeps your QR code easy to find and scan.
Strategic Placement for Engagement
Position the code near a call to action (CTA), like “Sign Up Now” or “Get Your Discount”, for easy access. For example, placing a code on the bottom right of a flyer or front and center on a poster draws attention and encourages interaction.
Consistent Branding Across Print and Digital
Ensure the linked landing page aligns with brand standards, including color palette, font, and tone. This will provide consistency and a seamless transition from print to digital.
Test Before Finalizing
Always test your QR code before approving a final design. As your print partner, we will also triple-check the QR code as part of our quality check process. Explore our steps to Quality success here.
By following these insights, your QR code will be easy to find, scan, and use - bridging print and digital for a truly connected experience.
Learn more about balancing print and digital strategies here: Prioritize Print Pros and Cons.
Xperient, Central Florida’s trusted local printer, specializes in print solutions that work seamlessly with digital strategies. Contact us today to learn how we can help you leverage QR codes in your next campaign!
