Social

Struggling with tight print budgets? You’re not alone! The good news is with the right planning strategy, you can maximize your print dollars and execute an effective multi-touch print campaign – all without compromising quality.

Here’s our go-to planning checklist to keep you on track:

Define Campaign Goals
What do you want to achieve? Whether it’s raising awareness, generating leads, or driving conversions, setting clear goals is key.

Create a Master Budget Spreadsheet
Account for every expense, including creative design, printing, and distribution costs. This helps avoid overspending.

Determine Campaign Specifics
Answer key campaign details such as the campaign timeline, the print materials to be included in each channel, and the tracking methods that will be used to measure success.

Evaluate Spend and Campaign Results
After the campaign, review analytics to assess performance against your goals. Where did you succeed, and where can you improve for the next campaign?

Here are some budget-friendly tips for every step of your multi-touch campaign:

Leverage Bulk Printing
Printing in large batches is essential for staying on budget in a multi-touch print campaign. Combine multiple print materials (i.e. brochures, flyers, postcards) in a single print run can free up your budget for other touchpoints.

Use Presort Mailing Options
Delivery costs can add up quickly, but presorting your mail by zip code or delivery route enables you to qualify for discounted postage rates.

Repurpose Creative Assets
Repurpose design elements across materials to maintain consistency and save on design costs. For example, use the same layout for a flyer and email to create a cohesive look while saving time and money.

To learn more about budget-friendly print ideas, check out: Capitalize on Cost-Effective Print Tips.

Strategic planning is crucial to maximizing your print campaign budget. With the right approach, tools, and partner, your multi-touch campaign can stay on track and deliver results.

Xperient is Central Florida's preferred print provider, and we are dedicated to providing cost-effective solutions for all your printing needs. Let us handle the printing, so you can focus on growing your business.